Have you ever sent a quote, told yourself you’ll follow up in a week, and then wondered why the customer never got back to you? In this episode of the Advice4Business Podcast, Gary Maskell explores one of the biggest sales mistakes business owners make: avoiding the phone. When a prospect receives your quote, they’re making a decision. They’re comparing prices, weighing up options, and often talking to other suppliers. Yet many businesses choose to wait days or even weeks before making contact again. Gary explains why picking up the phone sooner can: ✅ Uncover objections before they become deal-breakers

✅ Give you the chance to discuss price concerns

✅ Build trust and strengthen relationships ✅ Stop prospects drifting towards competitors

✅  Increase your conversion rate without spending more on marketing If you’re regularly hearing “I’ll think about it”, getting ghosted after sending quotes, or losing work you thought was yours, this episode is a must-watch.

Remember: the follow-up call isn’t about pressuring people. It’s about helping them make an informed decision and giving them the opportunity to ask questions.

📞 The businesses that win more work aren’t always the cheapest. They’re often the ones willing to have the conversation. #Advice4Business #GaryMaskell #SalesTips #BusinessGrowth #FollowUp #SalesProcess #LeadConversion #SmallBusinessUK #CustomerExperience #BusinessAdvice #SalesTraining #QuotesAndProposals