It all started at a fishing harbour in 1995…

Fresh out of university (and with slightly more hair), dad put a stop to my rent-free lifestyle by landing me a job at the local fish merchants.

Being a fisherman himself, he knew the odorous graft of scrubbing fish boxes and gutting the latest catch would get my business cogs turning. And he was right. For the next ten years, I’d see a string of promotions on the docks, selling fish and employing staff, before eventually taking the leap to run my own business.

By 2005, I’d turned a local fish merchants into a multisite operation turning over £5.5 million a year.

Now, I’m not telling you this to impress you. In fact, it’s the complete opposite. In those ten years, my life was a fish-filled nightmare. I suffered all the anxieties of business you’re probably experiencing right now.

So, what did I do?

I sold up.

I docked my fishing business for good. Time for something new.

But little did I know, that ‘something new’ would come in the form of three little circles that would change my life forever.

Today – after swapping my wellies for a whiteboard – I’ve improved the lives of over 140 entrepreneurs by building their business around those same three circles. And here they are…

Emma Matthews

Business Support Manager

Emma joined the team in 2020 to support Gary in the day to day running of the business, she deals with the administration, calls, emails, scheduling appointments, budgets, and recruitment.


Head of Barketing

Romeo is our cute cocker spaniel office dog born 4th November 2022
Who is regularly in the office mainly sleeping although is head of Barketing.

"The A4B process has helped me to develop my business by training and focusing my activities to the profitable activities growing my business by 300%"
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