Why it is important to Educate your customers on value not Price

Your customers want to know how your business is going to be of value to them and why they should choose you over your competitors.

Customers also want quality and value for money and are therefore looking for the best possible deal.

If you educate your customer on the value of the product or service, being that of making their life easy, cost effective, saves time, newest in technology, durable, etc, the customer will automatically match those benefits to their needs and wants and make the next step in purchasing the product or service.

Whilst price shouldn’t be the focus for your customer, it will matter so to compensate for the money you are requesting you need to ensure that your product or service is value for money and is competitive to what is already existing in the marketplace.

Give your customer all the reasons why they should purchase from you by utilising your list of benefits.

Remember to provide your customers with as much information as possible so they feel confident that they are making the right purchase.

You also want to reduce your customers decision making time and eliminate the possibility of them going elsewhere to purchase the product or service, so you need to be sure that you understand as much information as possible so it can be passed on as necessary to the customer.


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