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Marketing

If it’s new customers you are after then visit the marketing section and gain inspiration now.

Educate your customers on value not price

Your customers want to know how your business is going to be of value to them and why they should choose you over your competitors.

Customers also want quality and value for money and are therefore looking for the best possible deal.

If you educate your customer on the value of the product or service, being that ...

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How to gain and retain your customers

You spend a lot of time, effort and money in gaining new customers but have you considered growing your business without putting the emphasis on marketing for new customers?

On average, a business loses up to 20% of its customers annually (for some it is as high as 80%). Do you fully understand how much ‘value’ ...

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4 Steps to An Effective Competitive Analysis

For your small business to succeed, you need to know almost as much about your competitors as you do about your own company and customers. Unfortunately, many small business owners make the mistake of waiting until a competitor has opened a shop across the street and is cutting into profits to find out who and ...

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Why you should Measure all of your Marketing Strategies

A fundamental of marketing is to ‘test and measure’ the marketing strategies you employ to ensure you get the best return on investment for your marketing spend.

Most businesses are keen to ‘get more customers’ but seldom focus on the returns generated by the marketing activities undertaken.

Many advertising sales people (and they are trying to sell ...

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Free Business Networking Manual

Here at Advice4business we understand the importance of networking in business.

Here is a free downloadable manual which includes a workbook and easy templates to use to  help you open up a world of possibilities and opportunities.

Networking manual

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How to Market Your Business in 2022

John Wannamaker, founder of Wannamaker departments stores in the USA and considered the father of modern advertising is credited with saying

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.

This is the dilemma for many business owners; how do I promote my business and get the ...

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87 Sales Generating Tips

Believe in yourself first. Have and maintain a positive attitude, your livelihood depends on it Set and achieve goals. Develop a plan. A goal is a dream with a plan. Commit the goals to writing and re-visit them frequently Learn the scripts Read, go to seminars, listen to podcasts; then mould the techniques to suit your style and ...
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4 Easy ways to convert more of your prospects into paying customers

Wouldn’t it be nice if everyone you spoke to said YES!!!!!

Use this 3-step formula to get more prospects to say yes and watch your conversion rate soar.

All you need to do is find out what people want and sell it to them.

Be nice, friendly, interested, sincere – People buy from people they like. Over 50% ...
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"I need to sell more"

Often at our seminars and events, we survey business owners to discover the challenges they face within their own businesses and one topic often comes through loud and clear;

‘I need to sell more’.

But whilst we agree that growing sales is an essential component of business growth it is often not the real ...

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The simplest way to win more customers

The majority of business owners will tell you that their number one priority is ‘to get more customers’.

As a business owner, you’ll no doubt agree but you know that it can be hard work, it can be expensive and the result of some kind of marketing effort on your part which can be highly unpredictable.

Do ...

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