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Marketing

If it’s new customers you are after then visit the marketing section and gain inspiration now.

4 Steps to An Effective Competitive Analysis

For your small business to succeed, you need to know almost as much about your competitors as you do about your own company and customers. Unfortunately, many small business owners make the mistake of waiting until a competitor has opened a shop across the street and is cutting into profits to find out who and ...

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Do you measure your marketing success?

A fundamental part of marketing is to ‘test and measure’ the marketing strategies you employ to ensure you get the best return on investment for your marketing spend.

Most businesses are keen to ‘get more customers’ but seldom focus on the returns generated by the marketing activities undertaken.   Many advertising sales people (and they are trying ...

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"I need to sell more"

Often at our seminars and events, we survey business owners to discover the challenges they face within their own businesses and one topic often comes through loud and clear;

‘I need to sell more’.

But whilst we agree that growing sales is an essential component of business growth it is often not the real ...

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Due to the pandemic more people are purchasing orders online-how to make sure they purchase from you

Customer Feedback, Testimonials and Referrals are more important than ever to ensure our products or services are purchased remotely.

With the current pandemic more people are changing their purchasing habits, were we once may have visited the company to see the service or product in person we are now choosing them remotely.

This makes it even more ...

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Find Your Highest Potential Customers

Have you heard of the 80/20 rule – 80 percent of your sales come from the top 20 percent of your customers – this applies to most small businesses.

Nurturing that precious 20 percent means focusing your marketing programs on the customers who drive your company’s profitability. A laser-like focus on these high-profit buyers also prevents ...

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How to gain and retain your customers

You spend a lot of time, effort and money in gaining new customers but have you considered growing your business without putting the emphasis on marketing for new customers?

On average, a business loses up to 20% of its customers annually (for some it is as high as 80%). Do you fully ...

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8 Simple rules to build a referral based business

Referrals are a great way to get new work as the person referring has generally done a lot of the selling for you and if you do a great job they will keep referring you.

Referrals can come from a variety of sources including, Past Clients, Friends and family and non-competing businesses ...

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87 Sales Generating Tips

 

 

Believe in yourself first. Have and maintain a positive attitude, your livelihood depends on it Set and achieve goals. Develop a plan. A goal is a dream with a plan. Commit the goals to writing and re-visit them frequently Learn the scripts Read, go to seminars, listen to cds; then mould the techniques to suit your style and ...
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How to gain and retain your customers

You spend a lot of time, effort and money in gaining new customers but have you considered growing your business without putting the emphasis on marketing for new customers?

On average, a business loses up to 20% of its customers annually (for some it is as high as 80%). Do you fully understand how much ‘value’ ...

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