The majority of business owners will tell you that their number one priority is ‘to get more customers’.
As a business owner, you’ll no doubt agree but you know that it can be hard work, it can be expensive and the result of some kind of marketing effort on your part which can be highly unpredictable.
Many small businesses are taking a fresh approach to winning new clients.
Whether you plan to reinvent your company or just attract an untapped demographic, here are a few simple tips to help you achieve your goals.
First, you must identify your ideal customer:
Do you know your target?
What do they do?
What do they value?
Where are ...
The basic rule of every business is that you have to sell things to earn money. Salesmanship, or the art of closing sales, is of ultimate importance for any business venture. After all, we can’t expect any earnings if we don’t make any sales.
Winning customers is essential for the success of ...
Case studies are the written equivalent of the in-person demonstration, an opportunity to illustrate your product or service in action. The more complex or abstract your offer (attention, all “solutions providers” out there), the more valuable your case studies become: their specificity has the power to cut through the fog of business rhetoric.
Better yet, they ...
Here at Advice4business we understand the importance of networking in business.
Here is a free downloadable manual which includes a workbook and easy templates to use to help you open up a world of possibilities and opportunities.
We are often asked by clients “How can I improve my marketing?” – Often this means – “How can I get new customers?” Indeed, most businesses put most of their marketing effort – and budget – into new lead generation.
However, it’s amazing how few businesses are effectively marketing to their existing customers. Most business owners ...
Gaining and retaining customers would be a lot easier for many businesses if only they would realise the fact that 80% of their competitors are not quite up to scratch!
60% are surviving
20% are struggling
So there is the 80% of your competition that is probably rubbish!
Of the remaining 20%:
15% are doing OK, starting to ...