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Marketing

If it’s new customers you are after then visit the marketing section and gain inspiration now.

How to Market Your Business in 2022

John Wannamaker, founder of Wannamaker departments stores in the USA and considered the father of modern advertising is credited with saying

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.

This is the dilemma for many business owners; how do I promote my business and get the ...

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The ABC of Gaining new customers for your business

Many small businesses are taking a fresh approach to winning new clients.

Whether you plan to reinvent your company or just attract an untapped demographic, here are a few simple tips to help you achieve your goals.

First, you must identify your ideal customer:

Do you know your target? What do they do? What do they value? Where are ...
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Why you should give customers a good reason to stay loyal

The basic rule of every business is that you have to sell things to earn money. Salesmanship, or the art of closing sales, is of ultimate importance for any business venture. After all, we can’t expect any earnings if we don’t make any sales.

Winning customers is essential for the success of ...

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How to write captivating case studies in 3 simple steps

Case studies are the written equivalent of the in-person demonstration, an opportunity to illustrate your product or service in action. The more complex or abstract your offer (attention, all “solutions providers” out there), the more valuable your case studies become: their specificity has the power to cut through the fog of business rhetoric.

Better yet, they ...

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Free Business Networking Manual

Here at Advice4business we understand the importance of networking in business.

Here is a free downloadable manual which includes a workbook and easy templates to use to  help you open up a world of possibilities and opportunities.

Networking manual

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Do you market to your existing customers?

We are often asked by clients “How can I improve my marketing?” – Often this means – “How can I get new customers?” Indeed, most businesses put most of their marketing effort – and budget – into new lead generation.

However, it’s amazing how few businesses are effectively marketing to their existing customers. Most business owners ...

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Did you know most of your business competition is rubbish!

Gaining and retaining customers would be a lot easier for many businesses if only they would realise the fact that 80% of their competitors are not quite up to scratch!

60% are surviving 20% are struggling So there is the 80% of your competition that is probably rubbish!

Of the remaining 20%: 15% are doing OK, starting to ...

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4 Easy ways to convert more of your prospects into paying customers

Wouldn’t it be nice if everyone you spoke to said YES!!!!!

Use this 3-step formula to get more prospects to say yes and watch your conversion rate soar.

All you need to do is find out what people want and sell it to them.

Be nice, friendly, interested, sincere – People buy from people they like. Over 50% ...
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Low Cost Marketing Strategies

Many of the business owners I meet are looking for the same thing, more sales. They often moan  that new leads are slow and costly. Most business owners rely on just two or three marketing strategies to attract new business. However, there is a multitude of ways to drive new business to your door and ...

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