Have you been watching I’m a celebrity get me out of here ??

It made me think everyone has fears spiders, rats, the dark, heights, failure, the list goes on and on ….

I must admit mine would be the eating trial on I’m a celeb i definitely couldn’t eat some of those things.

Business is no different we have fears such as;

  • Picking up the phone
  • Asking for the sale
  • Dealing with a troublesome employee
  • Chasing customers to pay you

Your fears are usually concerned with the consequences you might encounter as a result of your actions.

Picking up the phone? You don’t want people to feel like they are being hassled.

Asking for the sale? He might say no!

Dealing with a troublesome employee? There might be a row.

Chasing people for money? He’s a great customer and I don’t want to upset him!”

Importantly, please note a customer who doesn’t pay is not a customer, great or otherwise!

So, you put off your fear in the hope the problem will cure itself or just go away but it doesn’t.

Therefore, try to think through all the possible consequences of your actions, not just the negative ones. So, he might say yes or maybe when you ask for the sale. The maybe could be that your prospect simply needs some more information. If your prospect is correctly targeted by your marketing, even a ‘no’ might be a ‘no not now’.

Think of the outcome you’d really, really like to achieve – a ‘yes’ to the sale for instance – and put yourself in your prospect’s shoes. Think about what they really want. Do you know? And are you providing it!

Try this for yourself – work out what your number one business fear is and then think of all the possible consequences, the good and the bad, and just go for it, Try to find a way to overcome the fear and face it head on. You might just find it not as frightening as you think. (Maybe like Jordan on I’m a celeb use your happy place to help you ha ha.)

Be Brave what’s the worst that can happen?

If you need some help in facing up to your fears, just drop me a reply to this email and I’ll give you a hand. A problem shared and all that…

“Working with Gary is like having a supportive business partner – he’s there no matter what. I know without doubt, I wouldn’t have the company I have today without his tireless support over the years.”
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