Get Advice

Our OfficesSussex : 01273 437 027Kent : 01580 766 403North East : 07436 581 676

Call Us


Quick Contact Form

Leave your name, number and email below and we will get in touch with you shortly.
  • This field is for validation purposes and should be left unchanged.



Get Advice Now

What’s your Fear?

Have you been watching I’m a celebrity get me out of here ?? 

It made me think everyone has fears spiders, rats, the dark, heights, failure, the list goes on and on ….

I must admit mine would be the eating trial on I’m a celeb i definitely couldn’t eat some of those things.

Business is no different we have fears such as;

  • Picking up the phone
  • Asking for the sale
  • Dealing with a troublesome employee
  • Chasing customers to pay you

Your fears are usually concerned with the consequences you might encounter as a result of your actions. 

Picking up the phone?  You don’t want people to feel like they are being hassled.

Asking for the sale? He might say no!

Dealing with a troublesome employee?  There might be a row.

Chasing people for money? He’s a great customer and I don’t want to upset him!”

Importantly, please note a customer who doesn’t pay is not a customer, great or otherwise!

So, you put off your fear in the hope the problem will cure itself or just go away but it doesn’t.

Therefore, try to think through all the possible consequences of your actions, not just the negative ones.  So, he might say yes or maybe when you ask for the sale.  The maybe could be that your prospect simply needs some more information.  If your prospect is correctly targeted by your marketing, even a ‘no’ might be a ‘no not now’.

Think of the outcome you’d really, really like to achieve – a ‘yes’ to the sale for instance – and put yourself in your prospect’s shoes.  Think about what they really want.  Do you know?  And are you providing it!

Try this for yourself – work out what your number one business fear is and then think of all the possible consequences, the good and the bad, and just go for  it, Try to find a way to overcome the fear and face it head on. You might just find it not as frightening as you think. (Maybe like Jordan on I’m a celeb use your happy place to help you ha ha . )

Be Brave what’s the worst that can happen?

If you need some help in facing up to your fears, just drop me a reply to this email and I’ll give you a hand.  A problem shared and all that…



Posted on:
Responsive website designed & developed by

Join the Mailing List

Please join the mailing list to see the premium content.


A password will be e-mailed to you.

Already on the mailing list?