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I have used Gary Maskell as my business advisor for several businesses over the years, starting with Leads Direct Ltd which has grown and evolved constantly since the early days through recessions, pandemics, and all sorts of crises during which his support has been invaluable and is still growing today. He has done the same for many of my friends and business associates, too.

The power of a good business advisor like Gary comes from several areas:

• His personal experience – Gary has run his own high profile businesses and so understands what you are going through
• His skill set – Gary has an enviable set of business skills that can work for any business in any industry (spelling though is not one of them :-))
• The fact that he is necessarily an outsider. Even when he becomes one of your team he is still looking at the overall picture in an unbiased manner while you are so busy with your nose ‘pressed to the coal face’ running your business that you cannot possibly see the same view.
• Accountability – you have to do the work, but Gary helps you decide what needs to be done and then follows up to make sure that you do it. Plus, of course, if you don’t do it your business doesn’t get better and you still get charged which is a *really* powerful motivator!

Think of it like a sports coach – they are there to get the best out of the sports stars. The best sports stars have the best coaches. Invest in Gary as your business advisor just as sports stars invest in their coaches. As long as you put in the work, you will achieve astounding results. Highly recommended.

Chris Bray - Director- Leads Direct

I approached Advice4business around a year ago and I was sceptical at first if I’m completely honest.

Gary talked me through so many ways to promote my business and helped me set goals and targets. I didn’t really take much notice of this aspect of my company but when it was highlighted in our meetings I realised the importance of knowing where our strengths and weaknesses were each month. Once we started looking into this Gary discussed ways for me to set achievable targets. By doing this I have been able to expand my team with confidence knowing that I can afford to make these types of changes. With persistence and continued support Gary has helped me gain great understanding of how to make my business grow and succeed and I can honestly say he has not only been a great business adviser he has also become a good friend. 

I can highly recommend Gary, he is a straight talker and only has your best interests in mind.

James Kirby - Director-J Kirby Electrical Ltd

When we first engaged with Gary we viewed him as similar to working with a personal trainer on your fitness goals, ie: anybody can go to the gym, go through the motions of doing exercise by yourself and you’ll do OK at it. But if you want to take it more seriously and engage a professional they will help you better than you ever could in working towards your goals, keeping you on track, always thinking about different angles and the bigger picture and above all making sure you’re focused on improving yourselves to the best possible way.

This is all still true, but in more recent months after the corona-virus lock-down hit we’ve grown to realise having Gary on board means so much more than this. When things are going well he’ll help keep you steady on your course, but if things start going badly or you get blindsided by something that you never expected to happen, having a calm, experienced, veteran of crises in your corner becomes one of the most valuable assets in your business.

Phil Harris - Director - Pier Pressure Escape Rooms and Paradox Place

“Working with Gary is like having a supportive business partner, he’s there no matter what.  I know without doubt, I wouldn’t have the company I have today without his tireless support over the years.”

Christian Fleming - Director-Northstar IT

Advice for business and so much more!!

We have worked with Steve for a few months, and our business has been transformed. He gave us great advice, encouraged us to make some quite radical changes, which we hadn’t before, had the foresight or confidence to do.

He helped us to produce a great business forecast, which then, in turn, helped us to secure some extra borrowing from the bank, which has enabled us to expand the business and help it grow.


All this was implemented in 3 short months, with Steve either at the end of the phone, coming to our home for personal visits, and on email, whenever we needed anything.


I would recommend to ANY business, to have a chat with Steve, because he has a wealth of experience with many different businesses, and could I’m sure, see a way to improve it.

Timeless Landscapes and Trees -

I’ve worked with Gary for a little over seven years now; building from just myself in a spare room in Brighton, to a team of fifteen professionals operating out of our own building. Before I met Gary, the rent was getting paid and I couldn’t think of being any more successful. I was introduced to Gary and my business has grown beyond my expectations and now due to the great success of Madison Solutions my plan to retire by the age of 50 is completely in track and now very much looking like a reality rather than a pipe dream.

I’d recommend Gary to anyone but a competitor.

Matt Chambers - Madison Solutions

“In November 2017 I was runner up in the Social Impact Category at the If We Can You Can Awards with my business These Girls Can Run. Following the event Linda Lowther from Advice for Business made an exclusive offer of 90 days business support to one finalist from the awards and I was lucky enough to be selected.

I started working with Linda in January 2018 and the change she has helped me to implement in my business in such a short time has been incredible. At that time truthfully I wasn’t in a good place with my business. I felt stuck, isolated and I could quite easily have walked away. Had it not been for Linda I think I may well have done.

From my very first meeting with Linda she didn’t tell me what to do, but rather she helped me to see what I needed to do and why. Along the way she helped build not only my knowledge but also my confidence and self belief. Linda worked with me to set realistic goals and also she has helped me start working towards them step by step.

In just a few short months of working with Linda I have been able to work towards implementing change, new systems, new processes, new agreements and all of this has moved my business forward. I have achieved more in just a few months of working with her than I achieved in three years of working alone.

Linda has an amazing business knowledge which she is able to apply to any business big or small but more than that she has a tremendous understanding of how business owners tick, the challenges they face and intuitively knows how she can best support them.

If you’ve reached a crossroads in your business, if you feel stuck as though you don’t know where to turn next or if you’re ready to go for growth and take your business to the next level then please contact Linda to discuss how she can help you. Through a difficult few months she has been my rock and she has turned my business around. I can’t thank her enough and I also can’t recommend her highly enough”

Kim Scott - These Girls Can Run

‘Mike has a great ability to open up opportunities and pinpoint fundamental areas for improvement across a diverse range of business sectors. His honest and customer focused approach achieves a great balance of realistic actions and stretching targets. Having worked with him for some time now I know they are many businesses who could really benefit from his input and enjoy the experience along the way’

NED and former CEO - Xenia Carr-Griffiths

My business partner and I met Steve Elliott from Advice4Business, through a BNI meeting. We were unsure whether we could afford to bring in a business advisor in the early stages of our business but we have found Steve to be worth his weight in golf!

As owners of a food establishment in Brighton, who have no background in owning our own business in this area, we have experienced quite a steep learning curve. But Steve has been there to help up along the way. He is patient, very knowledgeable and honest. He knows when to jump in and offer advice, and when to allow my business partner and I to talk around an issue until we come up with an answer ourselves. He provides us with direction, support and a fire in our bellies to drive our business forward!

I would not hesitate in recommending Steve and have already done so. We are very grateful for what Steve has brought to our business venture.

Emma Ratcliffe - Miss Beans Cakes

I’ve long believed that if you cannot afford a business coach, you need one.

I still believe that, however, three years ago we did use the services of a Business Coach who was totally useless (and who has since been struck off). However, Steven Elliot from Advice4Business has recently restored our faith in business coaches.

Steve has proved to be an excellent support to me, as the Company Director and to the business itself. He has reminded me of things that I already knew but wasn’t doing, but he has also given some very helpful insights and helped me to be focused on how we can get the business to the next level which is the main reason we asked him to get involved.

I highly recommend Steve to any business that wants to go from a good or a bad place to greater heights.

The fees that he charges clients are reasonable and certainly very good value for money.

And I say again, if you can’t afford him, then you definitely need him.

KJ Duursma - Managing Director - Worldwide Webdesign Ltd

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